Of course we enjoy the thrill of producing larger than life experiences. It’s not just a feather in our cap, but larger events generally means bigger budgets, and with it the potential for much higher revenue & profits!
But does this imply that bigger is always better? Our clients don’t seem to think so. Judging by the industry survey on the future of meetings & events by Globetrender, 78% participants anticipate an increase in the number of small and medium-sized meetings (under 100 attendees) in 2024.
So as we look past the allure of grand spectacles, we humbly acknowledge the potential, and growing appreciation for the intimacy and effectiveness of smaller gatherings. Immersive dinners, retreats, and workshops offer unique experiences that foster community-building and deepen relationships.
Another trend that is gaining a lot of traction is the ‘roadshow’ concept. By adapting the regional “hub & spoke” model, roadshows have the ability to connect with audiences on a more personal level. Especially in a country with a diverse landscape like India, these localized events can tap into local markets with precision and authenticity.
At Merakie, we strongly believe in the undeniable value of smaller, more intimate events and roadshows. To help you make a more informed decision, we’ve jotted down a few key benefits that you can expect if you’re planning a small-scale event.
Key benefits of small-scale events:
At your customers doorstep
The essence of a roadshow lies in its ability to meet people where they are. By hosting intimate, region-specific events, you can tap into the local markets with precision and personalization.
More face-time
In a digital world dominated by remote work, face-to-face connections are more valuable than ever. Small events create the perfect setting for meaningful interactions, allowing for in-depth discussions and bonding experiences that leave a lasting impression.
Measurable impact
Smaller events offer more precise metrics for measuring success. Key Performance Indicators (KPIs) can be gauged with greater accuracy, providing actionable insights that drive tailored strategies and responses to audience needs.
Personalised experience
Small events offer the opportunity for personalised experiences that resonate deeply with attendees. From creative content to unique venues, these gatherings will leave your participants feeling valued and heard – the perfect recipe for positive ROI.
Conclusion
Despite their smaller scale, planning intimate events requires just as much investment and strategy as larger conferences. Their smaller scale is no excuse to ignore essential components like sustainability, engagement, and great content.
Our team at Merakie understands the power of small events and we’re here to help you navigate the intricacies of planning your next gathering. Whether it's an intimate soirée or a massive conference, we've got the expertise and dedication to bring your vision to life. Get in touch with us to make your next SMALL event deliver a BIG impact!